Macula Group

SEO/PPC Technician

Status: Closed

Our client is looking for an intelligent, motivated SEO & PPC technician for a full-time opportunity to assist their customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC), strong written and verbal skills, and Google AdWords certified. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The SEO/PPC Technician will be responsible for developing, implementing and launching SEO and PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL.

Duties:

• Help create SEO/PPC strategies for clients including extensive keyword research and analysis.
• Implementation of internet marketing strategies.
• Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings.
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements.
• Conduct keyword research with CPC estimates and develop quality keyword portfolio.
• Recommend new content for websites, as needed.
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications.

Skills Required:

• Google AdWords & AdWords Editor.
• Yahoo! Search Marketing (formerly Overture).
• Strong written and communications skills.
• Good copywriting and grammar skills.
• Knowledge of Google Analytics.
• Knowledge of SEO implementation.
• Backlink building and sculpting.
• Knowledge of / capability in Word, Excel, and PowerPoint.
• Knowledge of conversion analysis and landing page analysis.

Specifications:

• Ability to manage details, overall flexibility and efficient work habits.
• Proficient in the use of Internet Explorer and other browsers.
• Knowledge and experience with HTML and Excel.
• Knowledge of online marketing and search engine optimization.
• Affiliate marketing and pay-per-click advertising.

Recommended Experience:

Prior experience in technical consultative and strategic implementation in the professional services, Marketing field or interactive media is a plus. Experience with major PPC campaign management and understanding of search engines, website design and functionality. The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Culture:

• Modern and very cool headquarters.
• Casual to Formal…express yourself (except hold off on the sweat pants).
• Respectful and understanding of family and life outside of work.
• Stable and Growing!

Location:

Lancaster, PA

Length:

Permanent

Compensation:

$40,000 – $50,000

Click here to apply.

Senior SEO Specialist – Columbia, MD

Status: Closed

We’re looking for you to be the CEO’s right-hand man (or woman). You need to be hardworking, dedicated, and passionate. You will be taking over, managing, and expanding existing client accounts. You will also be expected to contribute to the company’s growth and maturity in general. This entails:

1. Continually refining internal processes
2. Staying up-to-date on industry changes
3. Coordinating with potential partners or vendors
4. Locating and interviewing new hires
5. Training and educating team members
6. Doing what it takes to move the company to the next level

Since this is a start-up, the job responsibilities are not fixed in stone. There will be times when something unforeseen happens that we need you to handle. That’s where the idea of being a lieutenant comes in. Your primary responsibility is to be that person that gets it done, whatever it takes… and to do it in the best interest of all parties.

Responsibilities:

• Serve as Chief Lieutenant & Director of Accounts
• Manage/coordinate the day-to-day execution of multiple client accounts using skills in SEO/SEM, social media, and other internet marketing disciplines
• Develop and implement strategic plans for certain clients
• Communicate strategic plan to production teams on both marketing and development/creative sides of the house
• Oversee implementation of plans
• Running 6 and 9 month reviews of existing already completed campaigns
• QA of deliverables generated by SEO team members
• Presentation to clients
• Educating clients on best practices
• Create dramatic ROI and customer acquisition from natural search
• Work with marketing team to facilitate and implement technology necessary to perform organic search goals
• Implement any necessary third party technology necessary to achieve organic search objectives
• Be able to conduct thorough keyword research using multiple tools, data mining, and raw search term analysis to build out and optimize natural search campaigns
• Analyze and make recommendations around the competitive landscape, understanding your competitor’s tactics and how to use those tactics to your benefit
• Review and analyze websites, identifying areas for improvement and change, relative to a websites organic performance in the search engines
• Have a deep understanding of link strategies, link acquisition, link bait, link sculpting, and your link portfolio
• Recommend optimizations for site architecture, URL/MOD rewrites, alternate directories, alternate domains, etc.
• Assist in the development and implementation of analytical and tracking solutions enabling a multichannel understanding of measurement, keeping the predetermined goals and KPI’s in mind
• Have a firm understanding of on page SEO, off-page SEO and technical SEO
• Monitor results weekly, working with strategy team to continually refine and adjust approach, communicating changes to clients and executive team

Secondary Responsibilities:

• Maintain knowledge of emerging trends and tools
• Create process and leadership around organic search efforts as continued growth occurs
• Balance agency relationships with internal natural search campaigns
• Serve as a Chief Lieutenant or the general “get it done” person
• Understanding the color of your hat and your competitors hat

Requirements:

• Must have strong SEO background (not entry-level)
• 3+ years working as an SEO Manager, or SEO specialist, or similar role in which the primary responsibility was organic search. SEO work in a CPA, affiliate, or hyper-competitive vertical a definite plus
• Deep understanding of Google Analytics, Google Adwords, Microsoft AdCenter, keyword tools, reporting tools, and a range of popular SEO tools
• Use of social media and how Twitter and Facebook relate to SEO and their long-term impact on ranking algorithms
• Strong understanding of Paid Search, direct-to-consumer business, affiliate marketing, CPA marketing, competitive/business environment and consumer behavior
• In-depth understanding of the search engine ranking algorithms across multiple engines and how to leverage them
• Firm grasp on directory based architecture and the use of sitemaps
• Skills in HTML and CSS a plus
• Expert MS Excel skills
• Additional experience with Social Media and Affiliate Program Management preferred, but not required
• Excellent project management, organizational and time management skills
• Seek and thrive in a high growth environment
• Want to continue growing personally and professionally
• Must be a smart, creative, analytical thinker, who can apply marketing and project management skills to a fast paced environment working across multiple team
• Flexible, adaptable, motivated self-starter
• Strong work ethic
• Ability to deliver meticulous work
• Never satisfied
• Ability to have fun!

What’s in it for You?


$40,000 – $60,000 + bonus

Location:

Columbia, Maryland

Duration:

Permanent

Click here to apply.

Open

SEO Strategist/Link Builder

Status: Closed

Our client, a business-to-business agency located in Lancaster, PA is looking for a person that desires to learn and implement high level SEO strategies with a focus on link building.

This person needs one stand out, client-ready skill in Web Design, Web Development, or Social Media.

Roles of the position to include (in order of importance) but not limited to:

• Link Building.
• Become knowledgeable in all areas of SEO and internet marketing.
• Promote client sites through Social Media.
• Execute billable work immediately in one of three areas: Web Design, Web Development, Social Media.

Skills/Experience for this Position:

• Experience with and/or desire to learn best practices of SEO and link building.
• Strong desire to learn.
• Ability to complete projects within established time frames.
• Much client love (i.e. a strong desire to help companies achieve their goals).

Salary:

$30,000 to $35,000

Location:

Lancaster, Pennsylvania

Duration:

Permanent

Click here to apply.

Search Marketing Analyst

Status: Closed

As a Search Marketing Analyst, you will develop and lead Search Engine Marketing strategies.  This involves working on creating and managing keyword portfolios, writing compelling description copy, setting and managing bids, and managing and optimizing campaigns against key performance indicators to meet and exceed established objectives.

Responsibilities:

• Develop, lead and implement paid search and SEO strategies, based on best practices
• Identify relevant keywords for paid and natural search campaigns by pulling data from  various sources
• Perform client industry analysis and user research as needed
• Hands-on management of all facets of search engine marketing campaigns for organic, paid search and social media marketing, including initial planning and budgeting, implementation, ad group and keyword/copy build-out, link building, monitoring, testing and optimization, tracking, analysis and reporting
• Identify and manage paid search campaigns against key performance metrics
• Develop and write client proposals
• Develop and write reports and presentations to inform key stakeholders summarizing campaign performance, actionable insights, outcomes and recommendations
• Analyze and interpret research results and report on their business impact
• Identify program opportunities and solve problems via ongoing data analysis of campaigns
• Perform ROI analysis to evaluate effectiveness of targeted marketing tactics
• Collaborate with key internal stakeholders and make recommendations for website and campaign optimization
• Implement strategies to continually improve digital marketing campaign performance
• Monitor competition, emerging industry trends and stay up-to-date on Google and other search engine algorithms, indexing and data modeling
• Work closely with key internal stakeholders to define and prioritize site and marketing initiative reporting requirements
• Possess knowledge of various social media channels, including, blogs, microblogs, communities, social networking, collaboration, bookmarking, and email marketing to be able to identify opportunities for programs based on established objectives and their impact on SEO

Requirements/Qualifications:

• Bachelor’s degree in Business, Marketing, Communications or quantitative discipline
• 3-5 years’ working experience in SEM strategy and data analysis
• Proven knowledge of online tracking and measurement best practices, including site, campaign, social, and SEM performance measurement
• Proven knowledge of social media channels including, blogs, microblogs, communities, social networking, collaboration, bookmarking, and email marketing
• Strong understanding of key performance metrics and financial analysis
• More than one year of experience with marketing data analysis, preferably using a web analytics tool such as Omniture and Google Analytics
• An advanced level of experience in Microsoft Excel (creating formulas, pivot tables)

Location:

Harrisburg, Pennsylvania

Compensation:

$35,000-$55,000

Duration:

Permanent

Click here to apply.

Open

Social Media Manager

Status: Closed

Our client is looking for a strategic and creative person to manage and grow their social media practice internally and externally.

Responsibilities:

• Develop strategic social media programs for external clients
• Stay current on Social Media best practices
• Identify and test new tools and applications
• Work effectively with internal team
• Direct, teach and train writers on the finer points of writing across all social media platforms.

Requirements/Qualifications:

• BA/BS required.  Concentrations should include one or more of the following:  Social media, communications, marketing, advertising, public relations, journalism or media
• Three to five years of professional experience, preferably in a social media position
• Proven track record of developing effective social media campaigns with traditional and emerging social mediums/networks.
• Demonstrated high aptitude of Social Media platforms, monitoring tools, techniques and resources.
• Clearly demonstrated ability to manage multiple programs and projects, and work well with colleagues, clients and external resources.
• Advanced understanding of business-to-business marketing communications and how social media is integrated into digital marketing communications programs.

Required Characteristics:

• Creative-capable of big ideas
• Entrepreneurial-minded
• Strong client interfacing skills
• Exhibit core values of respect, integrity, teamwork, work ethic, and learning

Location:

Lancaster, Pennsylvania

Compensation:

$45,000-$55,000

Duration:

Permanent

Click here to apply.

E-Commerce Account Manager

Status: Closed

Our client is looking for an account manager to serve as the primary point of contact for one of their clients’ E Commerce websites – an Internet Retailer 500 website.​  This individual will provide solution leadership and delivery of ECommerce online marketing strategies, campaigns, measurement, and optimization.

Expectations:

• To increase client and company profitability
• To achieve client satisfaction
• To integrate new Ecommerce online marketing and management strategies

Requirements:

• Proven experience managing large E-Commerce accounts
• Passionate about managing a single account
• Knowledge of and experience with e-commerce, SEO, SEM, affiliate marketing, and internet marketing
• Prior experience communicating or presenting highly technical information to all levels of an organization.
• Prior experience working as an account manager and/or project manager in an interactive advertising agency or web development firm
• Experience with web analytics and measurement tools like Omniture or Coremetrics a plus
• Bachelor’s Degree from a related field of study

Responsibilities:

• To provide solution leadership
• Write technical specifications for new Ecommerce website enhancements/​features and communicate specifications to clients for sign-off and then to the team of 3 developers for implementation.
• Analyze and implement all online marketing programs, site traffic, customer database and other data to increase online conversion, and make specific recommendations that will enable the team members to improve site productivity, sales and gross margin dollars for the client.
• Build an SEO program, including optimizing site architecture/​content for ranking and identifying and managing resources for execution (link building, content creation, etc)
• Manage comparison shopping portals (Google Products, Shopzilla, etc.​)
• Optimize site architecture, URL structures and content for maximized indexing and keyword relevance.
• Develop strategies to leverage web 2.​0, social networking, user generated content and PR releases to drive qualified traffic.
• Develop key affiliate relationships and identify and implement growth strategies
• Oversee the development and implementation of onsite display advertising to coincide with email marketing campaigns.
• Proof and QA all creative.

Personal Characteristics:

• Confident
• Diplomatic
• Organized
• Analytical
• “Thick Skinned”
• Serene
• Decisive
• Desire to learn

Location:

Lititz, PA

Compensation:

$65,000–$70,000

Click here to apply.

Search Marketing Analyst

Status: Closed

We are looking for a Search Marketing Analyst who is a self starter who can work with multiple clients to develop and implement effective and measurable strategies.  This person should be focused on organic search and working with new architecture and making modifications to existing sites.  Strong client interaction and communication skills are required.

The position will work with our account teams, internal resources and external partners and vendors to implement all paid and organic search campaigns.

The ideal candidate understands strategy and also loves the details; can grasp marketing and communications challenges and recommend search programs that will accomplish specific goals within the context of a highly integrated marketing communications program.

Requirements:

• Be an expert for organic and paid search strategies and techniques
• Understand client challenges and objectives; develop relevant recommendations based on audits of web sites and existing programs, analysis of targeted keywords, detailed suggestions for on-page factors, site architecture, linking and content structure, etc.
• Present search capabilities and programs to clients and prospects
• Direct or provide support for all SEO or SEM programs and projects; work to ensure integration of search and broader campaigns
• Refine and expand analytics measurement models; manage the reporting process
• Work closely with other digital resources, such as web design/ development, social media, etc. to develop integrated client programs

Experience:

• Bachelor’s degree
• Minimum of three years experience in advertising/marketing, with 2-3 years of interactive and/or search experience preferred

Compensation:

$45,000 – $55,000

Length:

Permanent

Location:

Lancaster, Pennsylvania

Click here to apply.

SEO/Marketing Strategist

Status: Closed

Job Description

• Formulates implements and evaluates interactive marketing campaigns for our clients.
• Markets consultatively and makes recommendations to prospects and clients of the various solutions the company offers to their business issues.
• Research new market channels.
• Stay abreast of trends and current events in new media technology.
• Works with management, sales and production teams to achieve brand awareness, qualified lead generation and long-term marketing goals in line with company vision and values.

Skills

• A solid understanding of SEO/Social Media Marketing and web marketing.
• Google ad words and analytics are a must.
• Project management of SEO/PPC campaigns.
• Creates and conducts effective proposal presentations and RFP responses that identify prospects business problems and the effects of the problems.
• Sets the overall vision and leads the strategic implementation of a client’s objectives. In addition to the project responsibilities, this person may be asked to participate as a member of the pre-sales team.
• Familiar with all elements of interactive marketing mix, i.e search, online media, email marketing, and online retailing/promotions.

Location: Mountville, PA

Salary: 35,000-45,000K

Click here to apply.

SEO, SEM, PPC Specialist Job Description

Status: Closed

We are looking for intelligent, motivated SEO & PPC specialist for a full-time opportunity to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The SEO/PPC Specialist will be responsible for developing, implementing and launching SEO, SEM, and PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Excel and PowerPoint preferred.

Duties:

• Help create SEO/PPC strategies for clients including extensive keyword research and analysis
• Implementation of internet marketing strategies
• Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Recommend new content for websites, as needed
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

Skills Required

• Google AdWords & AdWords Editor
• Yahoo! Search Marketing (formerly Overture)
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of Google Analytics
• Knowledge of SEO implementation
• Backlink building and sculpting
• Knowledge of / capability in Word, Excel, and PowerPoint
• Knowledge of conversion analysis and landing page analysis
• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

Skills and specifications:

•                 Excellent verbal and written communication skills.
•                 Ability to manage details, overall flexibility and efficient work habits.
•                 Proficient in the use of Internet Explorer and other browsers.
•                 Knowledge and experience with HTML and Excel.
•                 Knowledge of online marketing and search engine optimization.
•                 Affiliate marketing and pay-per-click advertising.

Recommended Experience:
Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Location:
Lancaster, PA

Salary:
$40,000 – $50,000

Click here to apply.

SEO / Sales and Implementation Associate

Status: Closed

We are looking for sales associates to provide consultative sales for search engine optimization/marketing services. This position is available for an internet savvy individual who is ready to learn about Search Engine Marketing. We are looking for a strategic, analytical and independent professional who has negotiated service agreements with large and mid-sized companies. A successful candidate will follow up with incoming phone and email leads, provide search engine strategy consultation and business development. This position will include some travel to expos as well as networking events in the community.

Responsibilities and Duties:

•                 Using web tools to track site traffic, rankings, and ultimately sales.
•                 Identifying and implementing strategies for increasing site traffic through organic search listings.
•                 Researching and resolving HTML code and content, link architecture and navigation issues.
•                 Assisting in layout of web pages when required.
•                 Continually monitoring organic search rankings to increase traffic and sales.
•                 Analyzing website strategies.
•                 Creating and reviewing regular sales reports for various online sites and promotions.
•                 Researching keywords using Google, Overture, WordTracker and internal tools.

Skills and specifications:

•                 Excellent verbal and written communication skills.
•                 Ability to manage details, overall flexibility and efficient work habits.
•                 Proficient in the use of Internet Explorer and other browsers.
•                 Knowledge and experience with HTML and Excel.
•                 Knowledge of online marketing and search engine optimization.
•                 Affiliate marketing and pay-per-click advertising.

Recommended Experience:
Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Salary:
$28,000 – $30,000 + commission, benefits package,

(first year projected salary of $75,000)

Click here to apply.