Macula Group

SEO, SEM, PPC Specialist Job Description

Status: Open

We are looking for intelligent, motivated SEO & PPC specialist for a full-time opportunity to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The SEO/PPC Specialist will be responsible for developing, implementing and launching SEO, SEM, and PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Excel and PowerPoint preferred.

Duties:

• Help create SEO/PPC strategies for clients including extensive keyword research and analysis
• Implementation of internet marketing strategies
• Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Recommend new content for websites, as needed
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

Skills Required

• Google AdWords & AdWords Editor
• Yahoo! Search Marketing (formerly Overture)
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of Google Analytics
• Knowledge of SEO implementation
• Backlink building and sculpting
• Knowledge of / capability in Word, Excel, and PowerPoint
• Knowledge of conversion analysis and landing page analysis
• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

Skills and specifications:

•                 Excellent verbal and written communication skills.
•                 Ability to manage details, overall flexibility and efficient work habits.
•                 Proficient in the use of Internet Explorer and other browsers.
•                 Knowledge and experience with HTML and Excel.
•                 Knowledge of online marketing and search engine optimization.
•                 Affiliate marketing and pay-per-click advertising.

Recommended Experience:
Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Location:
Lancaster, PA

Salary:
$40,000 – $50,000

Click here to apply.

E-Commerce Project Manager / Internet Marketer

Status: Open

We are seeking an experienced Internet Marketer to serve as a project manager and account team leader for an e-commerce website. Experience with e-commerce, SEO, social media / web 2.0, project management and team building in a web / interactive agency is preferred. The successful candidate will have a proven record of implementing web / interactive initiatives to drive business goals and profits.

This organization is a fast-paced, mid-sized interactive services company in south central Pennsylvania.

Job Responsibilities

• Manage day-to-day tasks to properly service client account
• Manage multiple large scale strategic projects from planning through implementation
• Write technical specifications for new e-commerce website enhancements / features and communicate to both clients and development team for approval and implementation
• Communicate project plans, deliverables, and accountability reports to clients via weekly status calls
• Analyze and implement online marketing programs, web analytics,  customer database and other data to drive online conversion, site productivity, sales, and gross margin dollars for the client
• Build an SEO program – optimize site architecture / content for ranking and identify and manage resources for execution (e.g., link building, content creation, etc.)
• Manage comparison shopping portals such as Google Products and Shopzilla
• Develop strategies to leverage web 2.0 and social media to drive qualified traffic
• Develop key affiliate relationships
• Identify and implement growth strategies
• Oversee the development and implementation of onsite display advertising to coincide with email marketing campaigns
• Oversee and QA all creative

Requirements

• 1-3 years experience working as an account executive and/or project manager in an interactive advertising agency or web development firm is preferred
• Experience with web analytics and measurement tools like Omniture or Coremetrics a plus
• Prior experience communicating or presenting technical information to all levels
• Excellent written, verbal and interpersonal communication skills
• Strong analytical and problem-solving skills
• Strong organizational skills with attention to detail
• Ability to work in fast-paced environment
• Juggle and adapt quickly to multiple / shifting priorities
• Ability to work collaboratively within a team-oriented environment

Location:

Lititz, PA

Compensation:

$68,000–$72,000

Click here to apply.

Telephone Sales Representative

Status: Open

We are looking for a high energy sales professional to to work in a high volume call center making outbound calls to prospective clients.  The successful candidate must have experience selling services to small and mid-sized businesses and have a proven track record of success.

Job Responsibilities

• Cold calling on new prospects.
• Telephone prospecting.
• Appointment scheduling.
• Written correspondence.
• Business negotiations and closing.

Requirements

• Proven track record of sales performance.
• Experience presenting and communicating technical information to all levels.
• Strong telephone communication skills.
• Strong organizational skills with attention to detail.
• Ability to work in fast-paced environment.

Location:

Lititz, PA

Compensation:

$30,000 base salary plus commission.

(First year projected income level is between $40,000 and $60,000)

Click here to apply.

Pay Per Click Specialist

Status: Closed

We are looking for intelligent, motivated Pay Per Click Advertising specialists for full-time and/or contract opportunities to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The PPC Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Search Engine Optimization is a plus. Experience with Excel and PowerPoint preferred.

Job Responsibilities:

• Help create PPC strategies for clients including extensive keyword research and analysis
• Implementation of PPC strategies
• Manage and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Recommend new content for websites, as needed
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

Skills Required:

• Google AdWords & AdWords Editor
• Yahoo! Search Marketing (formerly Overture)
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of Google Analytics is a plus
• Knowledge of SEO is a plus
• Knowledge of / capability in Word, Excel, and PowerPoint
• Knowledge of conversion analysis and landing page analysis
• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

Location:

Lancaster, PA

Compensation:

$30,000–$40,000

Click here to apply.

Sales Representative

Status: Closed

We are looking for a high energy sales professional to represent a progressive new media company.  The successful candidate must have experience selling marketing services to small and mid-sized businesses and have a proven track record of success.

Job Responsibilities

• Cold calling on new prospects.
• Telephone prospecting.
• Schedule and attend strategic client meetings.
• Networking.
• Written correspondence.
• Business negotiations and closing.

Requirements

• Proven track record of sales performance.
• Experience presenting and communicating technical information to all levels.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational skills with attention to detail.
• Ability to work in fast-paced environment and juggle multiple priorities.

Location:

Harrisburg, PA

Compensation:

$25,000–$35,000 base salary plus commission.

(First year projected income level is between $50,000 and $70,000)

Click here to apply.

Web Developer / Wordpress

Status: Closed

We are looking for a web developer with experience in building dynamic, custom Wordpress themes and plugins. The successful candidate will have a strong background in developing Wordpress sites from Photoshop-based design mocks, using HTML/XHTML, CSS, PHP and Javascript.

This position will be responsible for building new websites, making regular website edits, and on occasion, coding and delivering email marketing campaigns. Type of project work will vary from week to week.

This organization is a fast-paced, mid-sized interactive services company in south central Pennsylvania. The candidate must be able to juggle and adapt quickly to multiple / shifting priorities and be comfortable with working directly with the interactive team.

Location:

Lancaster, PA

Compensation:

Temporary, $25 – $35 / hour

Term:

2 months, 15 – 20 hours / week

Click here for more details…