Archived postings filed in “Marketing / PR”

Media Sales Consultant

Status:Closed


One of the nation’s leading travel/tourism marketing companies for over 25 years, is searching for an experienced Account Executive to join our PA sales team.

Qualified candidate will possess the ability to close and service business within the Lancaster, Hershey, Harrisburg, Gettysburg tourism industry markets. Your primary focus will be to manage and grow an existing client base and develop new business relationships. The travel industry is full of fun and interesting people… we are looking for someone who loves this region of Pennsylvania and wants to help local businesses attract more visitors.

This position will manage a large existing account base with a primary focus on new business development. Clients & prospects include hotels, attractions, ski and sport business, neighborhood/business associations, chambers of commerce and convention and visitor bureaus. Our sales culture is consultative, needs-based, and client-focused. We meet client needs through a product line that includes targeted brochure distribution to visitors and locals, tourism maps, print/design jobs and advanced mobile marketing/digital products including text alerts and web advertising.

Expectations:

  • Generate leads.
  • Assess client needs and propose appropriate solutions that provide optimal results.
  • Hit monthly revenue targets by increasing spending from existing accounts while closing new business.
  • Must be able to work independently and as part of a sales team.
  • Be goal-oriented with a desire to develop a large client list of satisfied customers.
  • Must have a proven track record in multi-platform sales with excellent customer service skills.

Job Requirements:

  • Entrepreneurial spirit and desire to grow within an established, fast paced, growing organization.
  • Highly organized with the ability to professionally handle multiple accounts; excellent time management skills are essential.
  • Superior customer-service and professional communication skills (both written & verbal).
  • Proven success soliciting and closing self-generated leads.
  • Comfortable cold-calling and presenting multiple platform packages.
  • Previous advertising sales skills is a must.
  • Ability to consultatively sell and grow existing accounts by selling traditional products and new technologies.
  • Proficiency with Word, Salesforce.com, Excel, Outlook, basic web/SEO knowledge helpful.
  • Service expectations include phone and outside sales appointments.

Compensation:

$35,000 base salary (first year’s estimated compensation $60K)

Length:

Permanent

Location:

Lancaster, Pennsylvania

Click here to apply.

Social Media Manager

Status: Closed


Our client is looking for a strategic and creative person to manage and grow their social media practice internally and externally.

Responsibilities:

  • Develop strategic social media programs for external clients
  • Stay current on Social Media best practices
  • Identify and test new tools and applications
  • Work effectively with internal team
  • Direct, teach and train writers on the finer points of writing across all social media platforms.

Requirements/Qualifications:

  • BA/BS required.  Concentrations should include one or more of the following:  Social media, communications, marketing, advertising, public relations, journalism or media
  • Three to five years of professional experience, preferably in a social media position
  • Proven track record of developing effective social media campaigns with traditional and emerging social mediums/networks.
  • Demonstrated high aptitude of Social Media platforms, monitoring tools, techniques and resources.
  • Clearly demonstrated ability to manage multiple programs and projects, and work well with colleagues, clients and external resources.
  • Advanced understanding of business-to-business marketing communications and how social media is integrated into digital marketing communications programs.

Required Characteristics:

  • Creative-capable of big ideas
  • Entrepreneurial-minded
  • Strong client interfacing skills
  • Exhibit core values of respect, integrity, teamwork, work ethic, and learning

Location:


Lancaster, Pennsylvania

Compensation:


$45,000-$55,000

Duration:


Permanent

Click here to apply.

Sales Manager

Status: Closed

Job Requirements:

    • Lead a team of 4-6 account managers, providing coaching and professional development
    • Find growth opportunities by analyzing customer & product category trends
    • Coordinate new product launches with the Sales team
    • Improve the online ordering system by collaborating with our in house development team
    • Increase efficiency by monitoring delivery route cost data with Operations staff

      Required Skills:

        • 3+ years of proven sales/operations leadership experience
        • Excellent verbal/written communication skills
        • Effective personnel management skills: coaching, mentoring, evaluating
        • Demonstrated strategic thinking
        • Strong planning, organizational, analytical, and prioritization skills
        • An understanding of the food service industry is preferred by not required

          Compensation:


          $55k-$75k
          Full Benefits

          Length:


          Permanent

          Location:


          Lancaster, Pennsylvania

          Click here to apply.

          Data Analyst/Marketing Assistant

          Status: Closed

          We are looking for a marketing assistant to manipulate data and generate campaigns in Salesforce.com. This person should have a high attention to detail and love to work with computers . Experience with MS Excel is required. Experience with database and report manipulation is preferred.

          The ideal candidate will be high energy and have a strong ability to multi-task.

          Job Responsibilities

          • Manipulate data.
          • Run reports.
          • Execute campaigns.

          Requirements

          • Excellent attention to detail.
          • Strong ability to multi-task.
          • Strong communication skills.
          • Strong organizational skills.
          • Ability to work in fast-paced environment.

          Location:

          Lititz, PA

          Compensation:

          $30,000 – $32,000

          Click here to apply.

          Software Engineer

          Status: Closed


          We are looking for a seasoned PHP Developer to convert a corporate legacy application.  The successful candidate will have experience in project scope design, planning, development, testing and documentation.

          Responsibilities include:

          • Working with the employees who use the current system in place while planning for proposed additions/upgrades
          • Planning and implementing the database design and programming the application
          • Keeping efficiency, security and performance in mind during the entire development cycle

          Applicants must have:

          • Proven experience in web development
          • Strong SQL experience
          • Ability to dissect a large project into small parts
          • Strong communication skills

          Location:


          Lancaster, PA

          Length:


          Permanent

          Compensation:


          $60,000 – $80,000

          Click here to apply.

          Applications Developer / Tester

          Status: Closed


          We have an immediate opening for an Applications Developer / Tester for a rapidly growing company in Central, PA. This person will have the ability to analyze source code and develop load-based scenarios to test functionality.

          Must Haves:


          Passion for Development, Analysis and Testing – We’re looking for someone who has a true passion for applications development and software testing – someone who gets the same satisfaction in writing an application as they do in “breaking” or testing that application.

          Technical Skill – The perfect candidate for this position must have significant coding skills in order to understand the systems that are being tested, write test automation and communicate with our developers.

          Ability to Prioritize and Organize – The software development within our organization is highly dynamic and constantly changing. Key variables in your test suite may change weekly or even daily. The ability to recognize, interpret and organize around these frequently changing job environment factors is essential.

          Ability to Work without Direct Supervision – The development team is small – about 10 developers. We do not have a heavy management structure so the necessity for taking independent action – quickly recognizing a technical or business need related to the software testing effort, and the ability to know what steps to take without the need of managerial approval is essential.

          Ability to Communicate – Strong written and verbal communication is essential for success in this position. This position will require the candidate to be able to read and analyze product documentation, write test plans, write clear bug reports, write coherent status reports and have the ability to listen critically and speak rationally in our weekly developer meetings.

          Ability to Understand our Business Strategy

          Responsibilities:


          1. Analyzing code and developing automated tests based on written test cases 2. Leveraging commercially available automated testing tools as well as creating your own ad-hoc automation utilities to test our systems 3. Writing test plans based on requirement documents

          Qualifications:


          1. At least a four year degree in a quantitative field such as mathematics, engineering and or computer science 2. 2 or more years of experience in Automated Testing 3. Experience writing test cases, writing scripts and test execution 4. Strong development background in .NET Technologies such as C#, VB.NET, ASP.NET and JavaScript as well as testing these technologies 5. Working knowledge of SQL

          Location:


          Lititz, Pennsylvania

          Length:


          Permanent

          Compensation:


          $60,000 – $70,000

          Click here to apply.

          Flash Developer

          Status: Closed


          We are looking for an experienced Flash developer. You will be responsible for building highly interactive websites, web components, eLearning programs, rich internet applications, ad campaigns and other interactive projects.

          Responsibilities:

          • Work with design teams to prototype ideas
          • Develop and support flexible templates
          • Early-stage development
          • Support production teams
          • Collaborate on projects with other team members from various areas of interactive (design, project management, application development, front end web developers)
          • Work with new and ever-changing APIs
          • Plan and Architect interactive elements ahead of time along with the designers
          • Keep up with the latest development enhancements and techniques
          • Research new technologies during down time
          • Interact and contribute to our creative team of developers and designers
          • Demonstrate experience integrating Flash interfaces with back-end data sources including .NET and PHP
          • Solid skills with creating complex objects and animation with AS3
          • Good knowledge of supporting programs for working with imagery (Photoshop, Illustrator), audio, and video

          Qualifications:

          • 3-5 years of OOP development on the Flash platform
          • Expert knowledge of AS3, AS2, and JavaScript
          • Expert knowledge of Flash player security and limitations

          Location:


          Central Pennsylvania

          Length:


          Permanent

          Compensation:


          $50,000 – $60,000

          Click here to apply.

          Search Marketing Analyst

          Status: Closed

          We are looking for a Search Marketing Analyst who is a self starter who can work with multiple clients to develop and implement effective and measurable strategies.  This person should be focused on organic search and working with new architecture and making modifications to existing sites.  Strong client interaction and communication skills are required.

          The position will work with our account teams, internal resources and external partners and vendors to implement all paid and organic search campaigns.

          The ideal candidate understands strategy and also loves the details; can grasp marketing and communications challenges and recommend search programs that will accomplish specific goals within the context of a highly integrated marketing communications program.

          Requirements:

          • Be an expert for organic and paid search strategies and techniques
          • Understand client challenges and objectives; develop relevant recommendations based on audits of web sites and existing programs, analysis of targeted keywords, detailed suggestions for on-page factors, site architecture, linking and content structure, etc.
          • Present search capabilities and programs to clients and prospects
          • Direct or provide support for all SEO or SEM programs and projects; work to ensure integration of search and broader campaigns
          • Refine and expand analytics measurement models; manage the reporting process
          • Work closely with other digital resources, such as web design/ development, social media, etc. to develop integrated client programs

          Experience:

          • Bachelor’s degree
          • Minimum of three years experience in advertising/marketing, with 2-3 years of interactive and/or search experience preferred

          Compensation:

          $45,000 – $55,000

          Length:

          Permanent

          Location:

          Lancaster, Pennsylvania

          Click here to apply.

          Director of Sales and Marketing

          Status: Closed

          This position is responsible for conducting sales and marketing activities directed toward long-term opportunities associated with commercial and federal, state, and local government agencies.

          Essential Functions:
          • Desired candidate will have senior level experience within government and commercial IT sectors and must have proven experience in growing solutions sales to government accounts.
          • Successful candidate will focus on selling application development, systems integration, business intelligence, and search solutions working with partners (i.e., Microsoft, Google, Citrix) to meet sales objectives.
          • Manages the marketing, identification, qualification, capture, and bid of all new business opportunities.
          • Develops and manages successful client relationships. Understands clients’ business goals and proactively identifies opportunities to meet them.
          • Identifies and participates in marketing events such as trade shows and seminars that support market growth objectives.
          • Collaborates with management to develop advertising and marketing collateral that supports specific products and marketing objectives.
          • Identifies and qualifies prospective teaming partners.

          Experience and Skills:
          • Substantial network of senior level contacts within various commercial firms and government agencies at the federal and state/local level.
          • Experience building and/or growing company sales/marketing infrastructure.
          • Solid technical background with experience marketing software/hardware solutions.
          • Excellent analytical, presentation and problem-solving skills
          • Self-motivated with strong leadership skills
          • Outstanding verbal and written, as well as interpersonal communication skills Education or Equivalent Experience:
          • Bachelor’s Degree required. MBA Preferred.
          • 10 years of progressively advanced experience in sales and marketing to commercial, federal, and state/local government.

          Location:
          Rockville, Maryland

          Compensation:
          Compensation: $125,000 – $150,000

          Click here to apply.

          SEO/Marketing Strategist

          Status: Closed

          Job Description

          • Formulates implements and evaluates interactive marketing campaigns for our clients.
          • Markets consultatively and makes recommendations to prospects and clients of the various solutions the company offers to their business issues.
          • Research new market channels.
          • Stay abreast of trends and current events in new media technology.
          • Works with management, sales and production teams to achieve brand awareness, qualified lead generation and long-term marketing goals in line with company vision and values.

          Skills

          • A solid understanding of SEO/Social Media Marketing and web marketing.
          • Google ad words and analytics are a must.
          • Project management of SEO/PPC campaigns.
          • Creates and conducts effective proposal presentations and RFP responses that identify prospects business problems and the effects of the problems.
          • Sets the overall vision and leads the strategic implementation of a client’s objectives. In addition to the project responsibilities, this person may be asked to participate as a member of the pre-sales team.
          • Familiar with all elements of interactive marketing mix, i.e search, online media, email marketing, and online retailing/promotions.

          Location: Mountville, PA

          Salary: 35,000-45,000K

          Click here to apply.

          Project Manager

          Status: Closed

          Job Description/Responsibilities:

          We are looking for an enthusiastic Internet marketing project manager to manage and execute client campaign strategies.

          Required skills/competencies/qualities:

          • Desired Education: Bachelors in Marketing, Journalism, Communications, Information Systems, Business, Statistics or related major
          • Minimum of 1 year experience as SEO or Internet Marketer
          • Minimum of 2 years project management experience
          • Knowledge of SEO and best practices
          • Knowledge of Google AdWords and tracking
          • Knowledge and experience in the use of social media
          • Experience with managing email marketing
          • Excellent knowledge of Google Analytics
          • Working knowledge of HTML
          • Capable of working concurrently on several projects
          • Excellent organizational skills and attention to detail

          Responsibilities:

          • Manage optimization of client websites for search engines
          • Manage significant budgets on top tier search engines for PPC (Google, Bing & Yahoo!)
          • Calculate ROI and prepare monthly Internet marketing campaign reports
          • Provide social media consulting, monitoring and management services
          • Consult with clients about their business goals and propose solutions and strategies that meet their needs
          • Create and implement email marketing, website conversion analysis and online advertising programs
          • Play a key role in formalizing company Internet marketing standards and procedures
          • Direct the design of web pages and develop web content, assuring that content is consistent with standards and up to date, and assuring that all web functionality is operating properly

          Location: Carlisle, PA

          Salary: 60,000-70,000K

          Click here to apply.

          SEO, SEM, PPC Specialist Job Description

          Status: Closed

          We are looking for intelligent, motivated SEO & PPC specialist for a full-time opportunity to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The SEO/PPC Specialist will be responsible for developing, implementing and launching SEO, SEM, and PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Excel and PowerPoint preferred.

          Duties:

          • Help create SEO/PPC strategies for clients including extensive keyword research and analysis
          • Implementation of internet marketing strategies
          • Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
          • Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
          • Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
          • Conduct keyword research with CPC estimates and develop quality keyword portfolio
          • Recommend new content for websites, as needed
          • Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

          Skills Required

          • Google AdWords & AdWords Editor
          • Yahoo! Search Marketing (formerly Overture)
          • Strong written and communications skills
          • Good copywriting and grammar skills
          • Knowledge of Google Analytics
          • Knowledge of SEO implementation
          • Backlink building and sculpting
          • Knowledge of / capability in Word, Excel, and PowerPoint
          • Knowledge of conversion analysis and landing page analysis
          • Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

          Skills and specifications:

          •                 Excellent verbal and written communication skills.
          •                 Ability to manage details, overall flexibility and efficient work habits.
          •                 Proficient in the use of Internet Explorer and other browsers.
          •                 Knowledge and experience with HTML and Excel.
          •                 Knowledge of online marketing and search engine optimization.
          •                 Affiliate marketing and pay-per-click advertising.

          Recommended Experience:
          Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

          Location:
          Lancaster, PA

          Salary:
          $40,000 – $50,000

          Click here to apply.

          SEO / Sales and Implementation Associate

          Status: Closed

          We are looking for sales associates to provide consultative sales for search engine optimization/marketing services. This position is available for an internet savvy individual who is ready to learn about Search Engine Marketing. We are looking for a strategic, analytical and independent professional who has negotiated service agreements with large and mid-sized companies. A successful candidate will follow up with incoming phone and email leads, provide search engine strategy consultation and business development. This position will include some travel to expos as well as networking events in the community.

          Responsibilities and Duties:

          •                 Using web tools to track site traffic, rankings, and ultimately sales.
          •                 Identifying and implementing strategies for increasing site traffic through organic search listings.
          •                 Researching and resolving HTML code and content, link architecture and navigation issues.
          •                 Assisting in layout of web pages when required.
          •                 Continually monitoring organic search rankings to increase traffic and sales.
          •                 Analyzing website strategies.
          •                 Creating and reviewing regular sales reports for various online sites and promotions.
          •                 Researching keywords using Google, Overture, WordTracker and internal tools.

          Skills and specifications:

          •                 Excellent verbal and written communication skills.
          •                 Ability to manage details, overall flexibility and efficient work habits.
          •                 Proficient in the use of Internet Explorer and other browsers.
          •                 Knowledge and experience with HTML and Excel.
          •                 Knowledge of online marketing and search engine optimization.
          •                 Affiliate marketing and pay-per-click advertising.

          Recommended Experience:
          Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

          Salary:
          $28,000 – $30,000 + commission, benefits package,

          (first year projected salary of $75,000)

          Click here to apply.

          Pay Per Click Specialist

          Status: Closed

          We are looking for intelligent, motivated Pay Per Click Advertising specialists for full-time and/or contract opportunities to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The PPC Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Search Engine Optimization is a plus. Experience with Excel and PowerPoint preferred.

          Job Responsibilities:

          • Help create PPC strategies for clients including extensive keyword research and analysis
          • Implementation of PPC strategies
          • Manage and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
          • Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
          • Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
          • Conduct keyword research with CPC estimates and develop quality keyword portfolio
          • Recommend new content for websites, as needed
          • Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

          Skills Required:

          • Google AdWords & AdWords Editor
          • Yahoo! Search Marketing (formerly Overture)
          • Strong written and communications skills
          • Good copywriting and grammar skills
          • Knowledge of Google Analytics is a plus
          • Knowledge of SEO is a plus
          • Knowledge of / capability in Word, Excel, and PowerPoint
          • Knowledge of conversion analysis and landing page analysis
          • Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

          Location:

          Lancaster, PA

          Compensation:

          $30,000–$40,000

          Click here to apply.

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