Macula Group

SEO, SEM, PPC Specialist Job Description

Status: Open

We are looking for intelligent, motivated SEO & PPC specialist for a full-time opportunity to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The SEO/PPC Specialist will be responsible for developing, implementing and launching SEO, SEM, and PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Excel and PowerPoint preferred.

Duties:

• Help create SEO/PPC strategies for clients including extensive keyword research and analysis
• Implementation of internet marketing strategies
• Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Recommend new content for websites, as needed
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

Skills Required

• Google AdWords & AdWords Editor
• Yahoo! Search Marketing (formerly Overture)
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of Google Analytics
• Knowledge of SEO implementation
• Backlink building and sculpting
• Knowledge of / capability in Word, Excel, and PowerPoint
• Knowledge of conversion analysis and landing page analysis
• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

Skills and specifications:

•                 Excellent verbal and written communication skills.
•                 Ability to manage details, overall flexibility and efficient work habits.
•                 Proficient in the use of Internet Explorer and other browsers.
•                 Knowledge and experience with HTML and Excel.
•                 Knowledge of online marketing and search engine optimization.
•                 Affiliate marketing and pay-per-click advertising.

Recommended Experience:
Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Location:
Lancaster, PA

Salary:
$40,000 – $50,000

Click here to apply.

SEO / Sales and Implementation Associate

Status: Open

We are looking for sales associates to provide consultative sales for search engine optimization/marketing services. This position is available for an internet savvy individual who is ready to learn about Search Engine Marketing. We are looking for a strategic, analytical and independent professional who has negotiated service agreements with large and mid-sized companies. A successful candidate will follow up with incoming phone and email leads, provide search engine strategy consultation and business development. This position will include some travel to expos as well as networking events in the community.

Responsibilities and Duties:

•                 Using web tools to track site traffic, rankings, and ultimately sales.
•                 Identifying and implementing strategies for increasing site traffic through organic search listings.
•                 Researching and resolving HTML code and content, link architecture and navigation issues.
•                 Assisting in layout of web pages when required.
•                 Continually monitoring organic search rankings to increase traffic and sales.
•                 Analyzing website strategies.
•                 Creating and reviewing regular sales reports for various online sites and promotions.
•                 Researching keywords using Google, Overture, WordTracker and internal tools.

Skills and specifications:

•                 Excellent verbal and written communication skills.
•                 Ability to manage details, overall flexibility and efficient work habits.
•                 Proficient in the use of Internet Explorer and other browsers.
•                 Knowledge and experience with HTML and Excel.
•                 Knowledge of online marketing and search engine optimization.
•                 Affiliate marketing and pay-per-click advertising.

Recommended Experience:
Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Salary:
$28,000 – $30,000 + commission, benefits package,

(first year projected salary of $75,000)

Click here to apply.

Pay Per Click Specialist

Status: Closed

We are looking for intelligent, motivated Pay Per Click Advertising specialists for full-time and/or contract opportunities to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The PPC Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Search Engine Optimization is a plus. Experience with Excel and PowerPoint preferred.

Job Responsibilities:

• Help create PPC strategies for clients including extensive keyword research and analysis
• Implementation of PPC strategies
• Manage and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Recommend new content for websites, as needed
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

Skills Required:

• Google AdWords & AdWords Editor
• Yahoo! Search Marketing (formerly Overture)
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of Google Analytics is a plus
• Knowledge of SEO is a plus
• Knowledge of / capability in Word, Excel, and PowerPoint
• Knowledge of conversion analysis and landing page analysis
• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

Location:

Lancaster, PA

Compensation:

$30,000–$40,000

Click here to apply.