Macula Group

SEO, SEM, PPC Specialist Job Description

Status: Open

We are looking for intelligent, motivated SEO & PPC specialist for a full-time opportunity to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Search Engine Optimization (SEO) and Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The SEO/PPC Specialist will be responsible for developing, implementing and launching SEO, SEM, and PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Excel and PowerPoint preferred.

Duties:

• Help create SEO/PPC strategies for clients including extensive keyword research and analysis
• Implementation of internet marketing strategies
• Manage and optimize the existing internet marketing campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Recommend new content for websites, as needed
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

Skills Required

• Google AdWords & AdWords Editor
• Yahoo! Search Marketing (formerly Overture)
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of Google Analytics
• Knowledge of SEO implementation
• Backlink building and sculpting
• Knowledge of / capability in Word, Excel, and PowerPoint
• Knowledge of conversion analysis and landing page analysis
• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

Skills and specifications:

•                 Excellent verbal and written communication skills.
•                 Ability to manage details, overall flexibility and efficient work habits.
•                 Proficient in the use of Internet Explorer and other browsers.
•                 Knowledge and experience with HTML and Excel.
•                 Knowledge of online marketing and search engine optimization.
•                 Affiliate marketing and pay-per-click advertising.

Recommended Experience:
Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Location:
Lancaster, PA

Salary:
$40,000 – $50,000

Click here to apply.

Sales Executive

Status: Open

We are looking for a seasoned Sales Executive with a proven track record of success.  The successful candidate will have experience selling software as a service (SaaS) and have a clear understanding of solution-based sales.

Position Summary

The primary mission of the Sales Executive will be to grow business for our SaaS product, and all other relevant on-line business solutions related to this software.  You will need to be very hands-on!  The successful candidate must be able to deliver sales immediately through all relevant verticals.

KEY OBJECTIVES:

• Execute a revenue strategy for the sale of SaaS and additional solutions, to all leads in the defined marketplace.  This will include opportunity identification of buyers and competitive intelligence, as well as sales analysis and effective pricing to ensure revenue/margin growth and customer satisfaction.
• Consistently achieve set sales objectives for the remainder of 2010.  Presently, our marketplace has a concentration on leads in the e-tail category. Be prepared for growth in this category and more future verticals moving in 2011.
• Generate a high lead-to-sales close rate.
• Work with the Global Director of Sales to provide sales channel feedback.
• Identify, map/document and develop relationships with buyers.  This documentation should be transparent to the company through the use of Salesforce CRM software, which would include data detailing pertinent prospect and deal information.
• Develop a method to reliably anticipate and understand market trends, customer issue and needs, and competitive moves to serve as a foundation for moving forward.
• Work with The Global Director of Sales to build a market reputation for innovative sales, marketing strategies and techniques.

EDUCATION:

• 4 year degree is important.  We will consider candidates that did not complete a college degree, but there should be an evident path of success.

EXPERIENCE/QUALIFICATIONS:

• SaaS sales experience is preferred but not required.
• 5-15 years of progressive experience focused on sales, business development and strategy with a recognized email service provider (preferred), interactive advertising agency or direct marketing company, is required.
• A “rolodex” of relationships to immediately contact and generate interest.

NEEDED COMPETENCIES:

• Most importantly, needs to be able to effectively close sales!
• Demonstrated talent for facilitating buy-in from prospects and garnering consensus among all key decision makers within the sales process.
• Be willing to roll up your sleeves and do whatever it takes to get the job done without being overly hierarchical.
• Team-oriented, collegial, and collaborative.
• Genuine/approachable – open to new ideas.
• Develops alternative solutions when necessary and uses reason when dealing with emotional topics.
• Assesses own strengths and weaknesses; pursues individual professional development opportunities

Location:

Lititz, Pennsylvania

Salary:

$42,000 – $65,000 base plus commission (first years estimated compensation is $75,000)

Length:

Permanent

Click here to apply.

SEO / Sales and Implementation Associate

Status: Open

We are looking for sales associates to provide consultative sales for search engine optimization/marketing services. This position is available for an internet savvy individual who is ready to learn about Search Engine Marketing. We are looking for a strategic, analytical and independent professional who has negotiated service agreements with large and mid-sized companies. A successful candidate will follow up with incoming phone and email leads, provide search engine strategy consultation and business development. This position will include some travel to expos as well as networking events in the community.

Responsibilities and Duties:

•                 Using web tools to track site traffic, rankings, and ultimately sales.
•                 Identifying and implementing strategies for increasing site traffic through organic search listings.
•                 Researching and resolving HTML code and content, link architecture and navigation issues.
•                 Assisting in layout of web pages when required.
•                 Continually monitoring organic search rankings to increase traffic and sales.
•                 Analyzing website strategies.
•                 Creating and reviewing regular sales reports for various online sites and promotions.
•                 Researching keywords using Google, Overture, WordTracker and internal tools.

Skills and specifications:

•                 Excellent verbal and written communication skills.
•                 Ability to manage details, overall flexibility and efficient work habits.
•                 Proficient in the use of Internet Explorer and other browsers.
•                 Knowledge and experience with HTML and Excel.
•                 Knowledge of online marketing and search engine optimization.
•                 Affiliate marketing and pay-per-click advertising.

Recommended Experience:
Prior experience in technical consultative and strategic sales in the professional services, Marketing field or interactive media is a plus. Experience in and /or understanding of search engines, website design and functionality.  The ability to identify a client’s key business and marketing issues. Bachelors Degree preferred. Excellent interpersonal and communication skills, particularly in communicating technical information to a diverse audience.

Salary:
$28,000 – $30,000 + commission, benefits package,

(first year projected salary of $75,000)

Click here to apply.

Telephone Sales Representative

Status: Open

We are looking for a high energy sales professional to to work in a high volume call center making outbound calls to prospective clients.  The successful candidate must have experience selling services to small and mid-sized businesses and have a proven track record of success.

Job Responsibilities

• Cold calling on new prospects.
• Telephone prospecting.
• Appointment scheduling.
• Written correspondence.
• Business negotiations and closing.

Requirements

• Proven track record of sales performance.
• Experience presenting and communicating technical information to all levels.
• Strong telephone communication skills.
• Strong organizational skills with attention to detail.
• Ability to work in fast-paced environment.

Location:

Lititz, PA

Compensation:

$30,000 base salary plus commission.

(First year projected income level is between $40,000 and $60,000)

Click here to apply.

IT Services Sales Associate

Status: Open

Seeking a highly motivated individual to promote and sell IT business communication systems and services in and around south central PA. This position offers flexible rewarding compensation packages, product training and benefits.

Job Responsibilities

• Meet and exceed all budgeted sales goals and objectives.
• Sell full scope IT services and business communications systems.
• Voice over IP sales, planning, and promotion.
• Assess client hardware and/or software needs and develop plan for optimal performance; determining appropriate actions to maintain computer, printing, network, and database operations.
• Cold calling, networking, and relationship building is a must.
• Analyze current client systems for potential optimization and upgrade.
• Prepare written quotes for clients and potential clients.
• Attend seminars, conferences, sales training and staff meetings as required.

Requirements

• Must have good communication skills, a personable manner, and a strong but ethical approach to selling.
• A background in phone system sales, computer, server, network sales and VoIP would be helpful.
• Ability to provide excellent customer service and public relations outreach.
• A clean PA license and driving record is required.
• Proven sales experience in a cold calling environment is required.
• Deliver effective solutions with plans for implementation.
• Excellent written and verbal communications skills with a demonstrated ability to make difficult concepts easy to understand.

Education/Training/Licensing

• High School Diploma or equivalent is required.
• It would be helpful, but not necessary to have a working knowledge in various information technology and networking areas. VoIP knowledge is a plus.

Location:

York, PA

Compensation:

$15,000–$18,000 base salary plus commission.

(First year projected income level is between $40,000 and $50,000)

Click here to apply.

Sales Representative

Status: Closed

We are always seeking a highly motivated individual to promote and sell IT business communication systems and services in and around south central PA. Must have good communication skills, a personable manner, a strong but ethical approach to selling, tenacity, be opened minded and willing to learn technical applications. A background in phone system sales, computer, server, network sales and VoIP would be helpful. Proven sales experience in a cold calling environment is required as well as a clean driving record. We offer flexible rewarding compensation packages, product training and benefits.

Job Responsibilities

• Cold calling on new prospects.
• Telephone prospecting.
• Schedule and attend strategic client meetings.
• Networking.
• Written correspondence.
• Business negotiations and closing.

Requirements

• Proven track record of sales performance.
• Experience presenting and communicating technical information to all levels.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational skills with attention to detail.
• Ability to work in fast-paced environment and juggle multiple priorities.

Location:

Harrisburg, PA

Compensation:

$25,000–$35,000 base salary plus commission.

(First year projected income level is between $50,000 and $70,000)

Click here to apply.

Pay Per Click Specialist

Status: Closed

We are looking for intelligent, motivated Pay Per Click Advertising specialists for full-time and/or contract opportunities to assist our customers in meeting their Web presence objectives. The ideal candidate will have at least one year of experience in Pay Per Click Advertising (PPC), strong written and verbal skills, and familiarity with Google AdWords and Yahoo! Search Marketing (YSM). Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus. The candidate should also be results driven, ambitious, organized, articulate and a self-starter. The PPC Specialist will be responsible for developing, implementing and launching PPC Campaigns for various clients in an array of industries. The candidate must have a strong understanding of search engine marketing in Google AdWords, Google Analytics, Yahoo, MSN and AOL. Experience with Search Engine Optimization is a plus. Experience with Excel and PowerPoint preferred.

Job Responsibilities:

• Help create PPC strategies for clients including extensive keyword research and analysis
• Implementation of PPC strategies
• Manage and optimize the existing PPC campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, etc.
• Assist in reviewing Search Engine Marketing presentations and optimizing under-performing listings
• Create monthly PPC Reports with analysis of performance of campaigns along with recommendations for improvements
• Conduct keyword research with CPC estimates and develop quality keyword portfolio
• Recommend new content for websites, as needed
• Assist Account Manager with customer management and communication regarding needs, rankings, and other customer facing search marketing communications

Skills Required:

• Google AdWords & AdWords Editor
• Yahoo! Search Marketing (formerly Overture)
• Strong written and communications skills
• Good copywriting and grammar skills
• Knowledge of Google Analytics is a plus
• Knowledge of SEO is a plus
• Knowledge of / capability in Word, Excel, and PowerPoint
• Knowledge of conversion analysis and landing page analysis
• Knowledge of MSN AdCenter and Ask Jeeves PPC are a plus

Location:

Lancaster, PA

Compensation:

$30,000–$40,000

Click here to apply.

Sales Representative

Status: Closed

We are looking for a high energy sales professional to represent a progressive new media company.  The successful candidate must have experience selling marketing services to small and mid-sized businesses and have a proven track record of success.

Job Responsibilities

• Cold calling on new prospects.
• Telephone prospecting.
• Schedule and attend strategic client meetings.
• Networking.
• Written correspondence.
• Business negotiations and closing.

Requirements

• Proven track record of sales performance.
• Experience presenting and communicating technical information to all levels.
• Excellent written, verbal and interpersonal communication skills.
• Strong organizational skills with attention to detail.
• Ability to work in fast-paced environment and juggle multiple priorities.

Location:

Harrisburg, PA

Compensation:

$25,000–$35,000 base salary plus commission.

(First year projected income level is between $50,000 and $70,000)

Click here to apply.

Applications Developer / .Net

Status: Open

We are looking for a progressive developer who is looking to become part of a cutting edge team.  The successful candidate will be involved in all aspects of development projects from initial brainstorming with the client to troubleshooting the finalized product.

We are looking for innovation, creativity and entrepreneurial spirit

Key Functions:

• Build high-end and cutting edge web applications improving business processes using .NET and other languages.
• Communicate with clients to understand their issues and requirements.
• Work closely on ideas and strategies for client web sites.
• Create innovative solutions with your technical skills and creativity.
• Develop high-end web sites utilizing the latest web standards.
• Develop and implement enhancements to client web sites.
• Manage multiple projects while changing priorities effectively.
• Coordinate with our design department throughout projects.
• Document & execute quality assurance testing procedures.

Success Factors:

• Minimum two years of practical hands-on experience in a development role preferred.
• Bachelor’s degree in Computer Science or related field a plus, but not required.
• Complete understanding of web design languages such as HTML, XML, .NET, and Java Script. The desire to learn new technologies is a significant plus (Flex, Silverlight, Rails, etc.).
• Experience with SQL Server and .NET are essential.
• Knowledge of Web Services, SQL Server, Visual Studio, Object Oriented, and Business User Interaction a plus.
• Good verbal communications skills – must genuinely enjoy interacting with others!
• Self-starter with the ability to juggle multiple projects.
• Entrepreneurial attitude coupled with creativity and drive.

Location:

Harrisburg, PA

Compensation:

$75,000 – $95,000

Click here to apply.

Director of Sales

Status: Closed

We are seeking an experienced director of sales to develop and lead staff and implement a culture and processes to drive sales and generate growth. The successful candidate will have a proven record of sales performance, have demonstrated experience in sales management, and have an understanding of application / web development. Experience working with software or web development in an agency environment is preferred.

20% travel is required. Reimbursement for relocation will be considered.

This organization is a fast-paced, mid-sized interactive services company in south central Pennsylvania.

Location:

Lancaster, PA

Compensation:

$150,000–$250,000

Click here for more details…