Senior Business Development Representative

Status: Closed


Position Summary:

This position is an inside sales position to market products and services to both C, E and V-level executives with the objective of setting appointments for Sales Managers.  The successful candidate has a proven track record of qualifying leads to assist in increasing of pipeline opportunities, through a combination of lead follow-up and prospecting activities.  This individual typically has at least 2 years of inside sales experience, has consistently demonstrated high performance relative to setting quality appointments and is experienced in engaging well-known retail brands.



As part of the Business Development Center the person in this role will:

  • Be responsible for the top of the sales funnel and moving high impact prospects from a lead to a qualified sales appointment
  • Cold call into retailers to gain information on their current email marketing business and set appointments for sales follow-up; communicate with senior level executives over the telephone
  • Contact prospect primarily through, but not limited to, phone calls; contact may also include email, webinars, GTM’s, Linked-In, mailings and other forms of communication.
  • Maintain longer term relationships with high potential prospects that are interested in solutions but may not meet the current/immediate qualification criteria
  • Identify and qualify opportunities for the client’s suite of solutions
  • Cultivate new qualified appointments through outbound cold calls
  • Follow up on all inbound responses in a timely fashion (within 1 business day)
  • Use and update daily to maintain sales console
  • Utilize and leverage other outbound calling tools/solutions
  • Work closely with Sales Managers (including being present/engaging in discovery calls) with high impact prospects
  • Team with marketing and sales to follow up on all lead generation events
  • Maintain a satisfactory level of outbound calls to meet and exceed monthly and quarterly opportunity creation quota
  • Maintain a minimum daily call volume of 50 dials and/or a phone time of over 2.5-3 hours
  • Strong presentation and communication skills
  • Can be called upon to recruit and coach Business Development Center (BDC) talent, especially individuals
  • Engages with BDC and Sales Ops teams on select strategic initiatives to advance BDC
  • Available to attend national conferences as needed
  • Must be able to reach and exceed set sales goals consistently
  • Ensure required reporting and communication to management is timely and complete
  • Research potential clients to determine best approach to reach an appointment


Performance Requirements:


The following are the specific performance objectives for the position. In assessing competency and fit, the Senior Business Development Center candidates will be benchmarked against these standards:

  • Ability to leverage his/her own sales success to influence others on the team
  • Present credible phone sales presentations to C, E and V-level prospects (maintain own sales accountabilities while also coaching and influencing others on the BDC)
  • Demonstrates a high level of poise and professionalism and is seen by company leadership to lead by example
  • May assist in the training and development and onboarding of new BDC hires
  • Embraces/advocates new technology solutions and best practices to advance the Business Development Center


Ideal Candidate:


  • Minimum two years of inside sales or telemarketing experience, exceeding quotas positioning, setting sales appointments and selling software over the telephone
  • At least 2 years of  experience, has consistently demonstrated high performance relative to appointments and show rate and has a track record in working with ICP/low-Alexa prospects Poised and professional and is known to “walk the walk” and lead by example within a team environment
  • Must understand how to deliver a compelling message to a business and/or marketing executive and leverage interest they create into a sales appointment
  • Strong ability to actively listen and determine customer’s needs
  • Works extremely well with others and is seen as a leader, expert and team player
  • Must be an analytical thinker who enjoys creative problem solving
  • Excellent interpersonal and verbal communication skills
  • Strong organizational skills, discipline, attention to detail, high energy and a can do attitude, balance multiple tasks
  • Ability to understand technology and communicate its business value to prospects
  • Highly motivated, competitive, self-starter with a strong sense of urgency
  • High degree of confidence to interact with C and E-level executives




  • BS/BA degree or equivalent preferred in business marketing
  • Sales and lead development experience preferred
  • Excellent communication skills are required, both written and oral.
  • Ability to establish qualified appointments for Sales Managers successfully and consistently.
  • expert-level experience preferred.
  • 5-7+ years of professional experience required; minimum of 2 years of work experience in a Business Development Center or other technology-driven organization preferred.
  • Able to work independently with limited direction.  Action-oriented and willing to make decisions with limited information.
  • Comfortable in a fast-paced, dynamic environment with the ability to meet multiple deadlines.
  • Manages time effectively and adapts quickly to changing priorities.
  • Team player who works productively with wide range of people and personalities.  Strong aptitude for effective cross-functional collaboration and teaming. Effective listening, communication (verbal and written), and presentation skills.
  • Proven oral and written communication skills
  • Strong work ethic, ability to adapt to rapidly-changing environments
  • Knowledge of Microsoft Office applications



Lititz, Pennsylvania


$40,000 – $55,000 Base Salary (first years compensation 50-65K)

Click here to apply.