Search Marketing Analyst

Status: Closed

As a Search Marketing Analyst, you will develop and lead Search Engine Marketing strategies.  This involves working on creating and managing keyword portfolios, writing compelling description copy, setting and managing bids, and managing and optimizing campaigns against key performance indicators to meet and exceed established objectives.


    • Develop, lead and implement paid search and SEO strategies, based on best practices
    • Identify relevant keywords for paid and natural search campaigns by pulling data from  various sources
    • Perform client industry analysis and user research as needed
    • Hands-on management of all facets of search engine marketing campaigns for organic, paid search and social media marketing, including initial planning and budgeting, implementation, ad group and keyword/copy build-out, link building, monitoring, testing and optimization, tracking, analysis and reporting
    • Identify and manage paid search campaigns against key performance metrics
    • Develop and write client proposals
    • Develop and write reports and presentations to inform key stakeholders summarizing campaign performance, actionable insights, outcomes and recommendations
    • Analyze and interpret research results and report on their business impact
    • Identify program opportunities and solve problems via ongoing data analysis of campaigns
    • Perform ROI analysis to evaluate effectiveness of targeted marketing tactics
    • Collaborate with key internal stakeholders and make recommendations for website and campaign optimization
    • Implement strategies to continually improve digital marketing campaign performance
    • Monitor competition, emerging industry trends and stay up-to-date on Google and other search engine algorithms, indexing and data modeling
    • Work closely with key internal stakeholders to define and prioritize site and marketing initiative reporting requirements
    • Possess knowledge of various social media channels, including, blogs, microblogs, communities, social networking, collaboration, bookmarking, and email marketing to be able to identify opportunities for programs based on established objectives and their impact on SEO


        • Bachelor’s degree in Business, Marketing, Communications or quantitative discipline
        • 3-5 years’ working experience in SEM strategy and data analysis
        • Proven knowledge of online tracking and measurement best practices, including site, campaign, social, and SEM performance measurement
        • Proven knowledge of social media channels including, blogs, microblogs, communities, social networking, collaboration, bookmarking, and email marketing
        • Strong understanding of key performance metrics and financial analysis
        • More than one year of experience with marketing data analysis, preferably using a web analytics tool such as Omniture and Google Analytics
        • An advanced level of experience in Microsoft Excel (creating formulas, pivot tables)


            Harrisburg, Pennsylvania





            Click here to apply.