Search Marketing Analyst

Status: Closed

We are looking for a Search Marketing Analyst who is a self starter who can work with multiple clients to develop and implement effective and measurable strategies.  This person should be focused on organic search and working with new architecture and making modifications to existing sites.  Strong client interaction and communication skills are required.

The position will work with our account teams, internal resources and external partners and vendors to implement all paid and organic search campaigns.

The ideal candidate understands strategy and also loves the details; can grasp marketing and communications challenges and recommend search programs that will accomplish specific goals within the context of a highly integrated marketing communications program.

Requirements:

  • Be an expert for organic and paid search strategies and techniques
  • Understand client challenges and objectives; develop relevant recommendations based on audits of web sites and existing programs, analysis of targeted keywords, detailed suggestions for on-page factors, site architecture, linking and content structure, etc.
  • Present search capabilities and programs to clients and prospects
  • Direct or provide support for all SEO or SEM programs and projects; work to ensure integration of search and broader campaigns
  • Refine and expand analytics measurement models; manage the reporting process
  • Work closely with other digital resources, such as web design/ development, social media, etc. to develop integrated client programs

Experience:

  • Bachelor’s degree
  • Minimum of three years experience in advertising/marketing, with 2-3 years of interactive and/or search experience preferred

Compensation:

$45,000 – $55,000

Length:

Permanent

Location:

Lancaster, Pennsylvania

Click here to apply.